I led the execution of this case study video—from concept to final cut. I selected the visual setting, helped develop the narrative and interview questions, recorded the footage, and handled the full edit. The goal was to capture an authentic, engaging story that reflects the brand’s impact and values.
In this video, Per Johnson, the Partnership Manager at Sweden's largest daily newspaper, discusses the success of their loyalty program, DN.Erbjudanden, which focuses on selling products, travels, and cultural event offers to subscribers. He highlights the impact of this program on reducing customer churn and increasing revenue, especially through their collaboration with Reach.