Karma was an application designed to assist grocery stores and restaurants
in minimising food waste.
The app offered good quality, short-shelf-life food items at discounted prices, primarily focusing on ready-to-eat meals but also includes a range of other fresh products, including dairy, meat, fruits, and vegetables.
Here is a collection of projects I've created at Karma.
in minimising food waste.
The app offered good quality, short-shelf-life food items at discounted prices, primarily focusing on ready-to-eat meals but also includes a range of other fresh products, including dairy, meat, fruits, and vegetables.
Here is a collection of projects I've created at Karma.
Fruit shoot
Cooking with Karma
Food waste is called "the world's dumbest environmental problem. " Among food categories, fruits and vegetables represent the largest proportion of food waste, accounting for 45% of total production.
Cooking with Karma was a content concept developed, executed and produced by me – an initiative aimed to enlighten and motivate people to make the most of their fruit and vegetables, rather than discarding them.
The concept was successful, highlighted by the highest click-through rates achieved in our email campaigns, and high engagement on Karmas social media channels.
Cooking with Karma was a content concept developed, executed and produced by me – an initiative aimed to enlighten and motivate people to make the most of their fruit and vegetables, rather than discarding them.
The concept was successful, highlighted by the highest click-through rates achieved in our email campaigns, and high engagement on Karmas social media channels.