Who Loyative is
Loyative is a B2B loyalty platform built on years of expertise in e-commerce, customer retention, and brand growth. The company works with leading media houses, retailers, and wholesalers, offering tools that help brands expand their reach, boost conversion, and maximize customer lifetime value — all with minimal lift from internal teams. With a focus on seamless integration and data-driven insight, the platform helps turn one-time buyers into repeat customers, transforming retention into a sustainable growth engine.
About the logo
The concept behind the logo was born from the idea of Loyative as a catalyst — a connector of people, products, and platforms. It’s more than just an icon; it’s a visual metaphor for the dynamic energy released when the right components come together.
The concept behind the logo was born from the idea of Loyative as a catalyst — a connector of people, products, and platforms. It’s more than just an icon; it’s a visual metaphor for the dynamic energy released when the right components come together.
Designed to represent momentum rather than maintenance, the symbol suggests movement, energy, and forward progress. It avoids the static or boxed-in feel of traditional B2B marks — instead, it signals that something new is starting, that something better is building, and that growth is underway.
Drafts of the logo
The logo
Colors
