I led the rebrand of "Reach" into "Loyative" — developing the visual identity from the ground up. This included naming exploration, logo design, color palette, typography, and a scalable design system. I created the logo from scratch, centering it around a custom “growth spark” symbol to reflect Loyative’s role as a catalyst for connection and momentum in the loyalty space. The overall goal was to build a brand that felt modern, energetic, and approachable — while supporting the company’s mission to drive customer loyalty and long-term growth for e-commerce businesses.

Complete External Attack Surface Management

The first and only digital contraception app

Re-branding for the sales leader coach Theo Zätterström

Food Waste App

Berghs School of Communication Project: Branding and campaign for a healthy-fast food restaurant

Berghs School of Communication Project: Branding for a high-end restaurant in the North of Sweden.